Digital Coupons, Printed Coupons
They help build your lists!
• Digital coupons can be followed by anopt-in prompt
• Customers who may otherwise not joinmarketing lists will when presented with an opt-in incentive like an immediate coupon
• Like print coupons, they can be distributed outside your locations
• They capture data see: http://www.insightvision.biz/content/your-target-list-subscribers-build-your-fanbase
• 2011 Knowledge Networks study on digital coupons for CPG found that 46% of digital redeemers were prior nonbuyers of the product, compared to 34% for traditional print coupons